Grade 9-12
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Video
Making Sen$e with Paul Solman: How engaging diversity made Xerox a company to copy
Updated: September 15 2014,
Author: barrel fan
Standards
![](https://econedlink.org/wp-content/uploads/legacy/EconEdLink-325-how-engaging-diversity-made-xerox-a-company-to-copy.jpg 1w)
Xerox, a $22 billion company, is the first Fortune-500 corporation to have a female CEO. Its commitment to a diverse workforce began in the 1960s, when the founder pledged job opportunities for the African-American community. Economics correspondent Paul Solman explores how the effort to include and amplify multiple points of view has helped it survive and adapt to an ever-morphing market.