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Businesses use advertising to tell consumers about the goods and services they are selling. Businesses hope that their advertisements will convince people to buy their products. In this lesson, students examine the ground rules for advertisements of goods and services, why we need rules, who…

Through the use of a historical timeline of the capital investments made by the company the resulting benefits will be examined. The benefits from the capital investments of Herr Foods, Inc. will be related to their effect on the standard of living. Then students will visit one of th…

Through the use of a historical timeline of the capital investments made by the company the resulting benefits will be examined. The benefits from the capital investments of Herr Foods, Inc. will be related to their effect on the standard of living. Then students will visit one of th…

Through the use of a historical timeline of the capital investments made by the company the resulting benefits will be examined. The benefits from the capital investments of Herr Foods, Inc. will be related to their effect on the standard of living. Then students will visit one of th…

The purpose of this lesson is to help you explore the relationship between education and income. Income is earned from one's resources. Those resources might be natural resources (oil field, farm land), capital resources (man-made resources that are used in the production of goods and serv…

Newly updated! This series of lessons will introduce you to economic data that economists use to assess the health of the economy. You will learn about economic data and what they communicate about the health of the economy. This lesson focuses on the Consumer Price Index (CPI) as a measure …

COMPELLING QUESTION: Why do people tend to procrastinate when it comes to doing things that are good for them? Students observe a “mind” that tries to decide whether to exercise or not. They see how discounting can change a person’s intended choices and actual choice…

COMPELLING QUESTION Why do politicians disagree on economic issues -- isn't there one right answer? Students work in small groups and are assigned a version of diary excerpts written by a student intern working for a policymaking legislator. Half the groups read a diary that f…

In this personal finance lesson, students will learn about the risks of sports gambling.

Understanding the concept of opportunity cost is critical for good decision making. The ability to identify the opportunity cost—the highest valued alternative that must be given up when another option is chosen—helps people to assess their alternatives.