Grade 3-5, 6-8, 9-12
On-Demand Webinar

The Dollars and Cents Behind the Super Bowl

Time: 60 mins,
Presenter: Amber Thomas


In this webinar teachers will be able to:

  • Analyze business incentives that are in place in the Sports industry
  • Determine the impact live events have on the economy

This video is available to view for EconEdLink members only.


The Super Bowl has been one of the largest viewed events year after year since 1966. Millions of people tune in for this event and lots of them solely to view the commercials. During this webinar we will take a look at the business behind the ads and football game. We will look at the key business players and an interesting scenario where this industry ceases to exist. Leave with a timely activity you can do with your students before the big game!