Grade 6-8, 9-12
On-Demand Webinar

The Economic Force Behind Star Wars Saga

Presenter: Angie Battle


Teachers will be able to:

  • Explore the economic strategies behind the Star Wars series.
  • Analyze its historical context and groundbreaking franchise model.
  • Examine how the post-Vietnam era influenced the original film’s success.
  • Delve into the franchise’s massive impact on global entertainment and merchandising.

This video is available to view for EconEdLink members only.


Dive into the economics behind the Star Wars saga, exploring the historical context and business strategies that propelled it into a global franchise. Our webinar covers the socio-economic impact of the 1970s on the original film, the franchise’s evolution in marketing and merchandising, and its extensive influence on the entertainment industry. Through case study analysis, interactive discussions, and strategic instruction, teachers will learn innovative ways to integrate these insights into curriculum, enhancing lessons on economics, history, and media studies. Discover interdisciplinary approaches and professional development opportunities, making complex topics engaging for students. Join us to explore the force behind Star Wars’ economic success!