Grade 9-12

Making Sen$e with Paul Solman: How engaging diversity made Xerox a company to copy

Updated: September 15 2014,
Author: barrel fan
Open Video

Xerox, a $22 billion company, is the first Fortune-500 corporation to have a female CEO. Its commitment to a diverse workforce began in the 1960s, when the founder pledged job opportunities for the African-American community. Economics correspondent Paul Solman explores how the effort to include and amplify multiple points of view has helped it survive and adapt to an ever-morphing market.