Grade 3-5, 6-8
On-Demand Webinar

Willy Wonka’s Whimsical Entrepreneurial Adventures

Presenter: Lynne Stover


Teachers will be able to:

  • Discuss the merits of using children’s literature that have been made into movies to motivate learning.
  • Discover the economic concepts found in the newly released “Wonka” movie, including entrepreneur, profit, allocation, choices, costs and benefits.
  • Review lessons and activities specifically developed for the movie/book.
  • Preview upcoming movies that include economic concepts.

This video is available to view for EconEdLink members only.


Author Roald Dahl’s quirky character, Willy Wonka, had a lot to learn on his road to financial success. You will learn from Wonka’s experiences and discover how entrepreneurship, monopolies, comparative advantage, and “reading the fine print” played a part in his lucrative career. This session features a lesson with the characteristics of an entrepreneur and how they relate to the fictional character, Willy Wonka. In the lesson, students will be introduced to the terms: entrepreneur, profit, choices, costs and benefits.